Hollis & Crane · Performance agency · London, UK
How Hollis & Crane found 31% of paid clicks were bots
Challenge. Demo-request volume across Hollis & Crane's client accounts looked healthy, but clients kept reporting dead leads. Pixel-based conversion counts said campaigns were working; pipeline said otherwise.
Solution. The Relayys shield went live in an afternoon. Honeypots and telemetry scoring immediately started quarantining bot submissions — 31% of paid clicks never belonged in the funnel.
Result. Sales stopped chasing ghosts, the CRM cleaned up within a week, and Google's smart bidding re-learned from verified humans only.
“Relayys quarantined thousands of fake leads in week one. Our clients' sales teams finally stopped chasing ghosts.”
Ada Reyes
Head of Growth, Hollis & Crane
31%
clicks flagged as bots
1 week
to a clean CRM